Benedict is Vieunite’s Cultural Director and a lecturer at Nottingham Trent University.
It was a chilly morning in Barnt Green. As I approached Alexander Rhys’ studio, tucked discreetly behind the high street, I was eager to find some creative ‘heat’. The space… Read More »Beyond the Mundane: Alexander Rhys on Art, Sobriety, and the Power of ‘Just Doing It’
The worlds of fine art and commercial advertising might seem miles apart, one focused on creative expression, the other on driving sales. Yet, throughout history, these two spheres have unexpectedly… Read More »When Art Meets Advertising: Exploring How Fine Art Has Shaped Memorable Commercial Campaigns
Why Authenticity Matters in the Experience Economy In today’s economy, material goods matter less than memorable experiences. Shifting consumer preferences are driven by the young and old. Millennials and Gen… Read More »Engaging Audiences in the Experience Economy: How Vieunite Pro’s Curated Art Playlists Deliver
The art world is a complex thing. It can be challenging to access without a bit of help – not just for the art-loving public, but for artists too. Yet,… Read More »The Vieunite Approach to Contemporary Art
Art museums have historically been the only way to view masterpieces, but now, Vieunite’s Textura canvas allows you to live with some of the world’s most famous artworks in your… Read More »The Vieunite Approach to Art History
Discover how artists can harness the power of GenAI, overcome challenges, and forge genuine connections in a world saturated with algorithmic art. Vieunite uses Artificial Intelligence (AI) to power its… Read More »Art in the Age of Artificial Creativity: A Survival Guide
What is Vieunite’s Innovative Approach to Empower Artists and Art Enthusiasts? In a world where art is widely celebrated as an integral part of human expression and well-being, a disheartening… Read More »Bridging the Gap: Addressing Inequality in the Art World
Art isn’t about images. It’s about people. This is what Vieunite focusses on: the art of human connection. I am an artist. I don’t often depict people in my own… Read More »Art and AI – Connecting Artists and Audience