Most corporate relationships with their décor are, quite frankly, lacking in passion. We tend to pick a piece of art, hang it on the wall, and then proceed to ignore it for the next decade. It is a visual marriage of convenience that inevitably leads to both parties slowly drifting apart. If your office walls have become little more than background noise, it might be time to admit that the spark has gone.
Why Your Boardroom Walls are Bored of Your Relationship
We caught up with Dr Benedict Carpenter van Barthold, the Cultural Director at Vieunite, our very own Doctor Love, to discuss how the company is helping businesses feel passion for their surroundings through the Vieunite Pro platform. This is far more than a simple digital screen: it is a comprehensive ecology. By combining the texture-accurate Textura Pro digital canvas with Curated Collections of world-class art and the Vieunite Pro Portal, it allows businesses to manage multiple screens across an entire estate.
Finding the Perfect Matchmaking Service for Your Brand
The goal is to move away from fatigued digital signage and toward what Benedict describes as a match-making service: “It is about ensuring your brand finds its perfect visual match, using poetry through organisation to create a connection that actually lasts.”
The secret to a lasting relationship with your workspace lies in the Curated Collections. Rather than a single, unchanging image that eventually shrinks into the wall, these are sequences of art designed to prevent bland familiarity and keep the fire alive. Benedict explains that while traditional signage is often filtered out by the eye, these collections offer a way of “preventing visual decay” by enabling the user to “select work that functions for a particular mood, purpose or event.”
Stop Settling for a Generic Hug
The new Valentine’s Day Curated Collection serves as a perfect case study for this B2B application. For a restaurant or retail space, the objective is to set an emotional temperature without descending into “branded background noise.” When it comes to romance, as Benedict says, “no one wants a generic hug.” Personality is what we fall in love with, and that is exactly what the team has leant into for this collection.
Every playlist, whether visual or musical, needs to manage pace and tempo. “It is always good to get a range of images, which land a bit differently, to set up a rhythm to a playlist,” says Benedict. This rhythm is achieved by blending historical depth with contemporary edge.
Because Real Romance Ain’t All Roses
The collection features Victorian Valentine’s Day cards which Benedict describes as “compellingly weird.” While some are almost “anti-Valentine’s day cards,” the curated selection focuses on courting couples to establish a specific aesthetic pace.
This historical charm is balanced by contemporary voices that offer a more substantial take on romance. The collection moves from the “refined sophistication” of Freda E. Design to the more provocative “Love Voodoo Doll” by Tracy Paul. Benedict notes that “there’s something a little bit hot and obsessive about it,” providing a “wonderful whimsical take on Valentine’s Day” that moves beyond traditional iconography.
Ready to Put a Ring on It?
Whether it is elevating a retail hall or providing a “glimmer of joy” in a quiet corner of the office, the platform offers a way to respect the viewer’s intelligence. As Benedict concludes, “the ambition for Vieunite is to enrich lives through art.”
Ultimately, if you are tired of the corporate equivalent of a generic hug, it is time to propose a better way of looking at your workspace. Whether you are seeking a brief seasonal spark or you are ready to put a ring on a more permanent visual strategy, Vieunite Pro ensures the honeymoon phase never has to end. Making a long term commitment to your aesthetic has quite simply never looked more attractive.
You can access the new Valentine’s Day collection on the Vieunite Pro Portal. If you have any questions, please get in touch today.
Vieunite’s mission is to provide a new online art community that combines an alternative platform for artists to sell their work digitally with an innovate digital canvas that has texture accurate display technology. We want to bring art into everyone’s lives in a unique way to give people the chance to creatively express themselves.